Start fishing better with FREE Weekly Video Tips delivered straight to your email.
doa lures
-

2024, DOA Shrimp Lures with Mark Nichols
DOA shrimp lures in 2" to 6" sizes earn gold standard status through versatility across inshore scenarios. Mark Nichols and Capt. William Toney reveal multiple rigging techniques including jig heads, cork fishing, tail-first setups, and weedless configurations for varied cover, plus skipping methods reaching shadowed dock and mangrove zones where snook and redfish hold during bright conditions.
WATCH NOW -

2024, Best Way to Catch a Redfish Using DOA Soft Plastic Lures
DOA soft plastics for redfish require matching hook rigs to soft sandy versus hard oyster bottom while understanding bioluminescence effects on color selection. Capt. William Toney and founder Mark Nichols reveal how shad lures and jerkbaits address different feeding scenarios, with color choices for clear, stained, and low-light conditions triggering strikes based on what redfish visual systems recognize instinctively.
WATCH NOW -

2024, Soft Plastic Lures for Snook Fishing from DOA
DOA Lures builds soft plastic reputation through field-tested designs mimicking natural snook prey since 1989. Made in USA, the Baitbuster, DOA Shrimp, TerrorEyz, and Swimming Mullet address different feeding scenarios through realistic action and profiles matching forage in mangroves, passes, and structure where high hook-up ratios result from soft construction allowing fish to hold offerings longer.
WATCH NOW